This is plain old BS! It is a real slap in the face to those that worked so hard to make the race honestly, and I've never been a fan of buying your way into any race. Scenario: You find a sponsor for millions of dollars, and guarentee his company will be in the Super Bowl of racing. Then in the back of your mind you know a portion of his sponsorship money will give him that privilege. If you miss the show, no big deal, go get the check book! Now, you go out and find someone greedy enough to sell his reputation, and tell him you will write all the press releases to make him look benevolent and sympathic, because you know nobody in your family would do such an act. Well, maybe for his Dad or Uncle. Now, most are happy, you have your bragging rights back for the next sponsor, contract requirements meant with this years sponsor, and now you can compile the list of excuses for a poor performance in the "Big Goat Rope"