I've been in racing my whole life. I was once the manager of marketing communications for a fortune 400 company that made brown "corrugated" boxes or what most people refer to as cardboard boxes.

Some things to think about as you approach sponsors.

What differentiates you from other sponsorship opportunities?

Why should I spend my marketing dollars on your race team?

what's the return on my investment?

Can you show me how many people you will reach with sponsoring a sprint car team?

Would these people, that follow your race team, buy my product or services?

I wish you all the best, but the bottom line is this.... It's a tough deal to sell anyone you don't have a relationship with, big or small, to sponsor a sprint car team. Its because they like you and sprint cars. Its not because its a great way to market their product or services.