Bear with me here. How about IOW/Argosy Casino All Star Night?

Take ten "all star" drivers and run them for a ten lap shoot-out. Fans place a $20 bet (If you are wearing an IOW T-shirt or hat, the bet will cost you only $15.00) and write on the bet slip (like a 50/50 type ticket) which driver will win. Drop the bet slip in one of ten buckets, one bucket for each of the ten drivers. Which ever driver wins gets the money that was bet, winner take all. If you are the fan that bet for the winning driver and they draw your ticket, you get a prize package of 4 tickets or pit passes, 4 drinks, and 4 burgers for any weekly show and something nice from Argosy if you can convince them to do it. Any fan with that presents a losing ticket gets 50% off of a pit pass or ticket to any weekly show.

Run it on any non-USAC Saturday night.

This is just a rough idea and may need to be tweaked some.

Would it work?