I see many threads on here from time to time about "why doesn't xyz series have television exposure" this article explains in fairly good detail just how some of that process works. I've worked in radio/television since I was 17 and can tell you it is a risky venture and there is enormous capital put upfront to try to just get it off the ground. Also, this gentleman is producing a racing show filmed out of Terre Haute (yes it's drag racing sorry to disappoint)
http://www.ibj.com/production-firm-t.../article/23665
Sacha