We have 2 papers that cover our area, one right here in town the other in the big town. The one right here in town charges us $700 to advertise our High School Auto Club Swap Meet. Have they sent a reporter to do a story - No. The paper in the big town one e-mail & they're there, we get almost a full page story too. Same paper will advertise our swap meet in their "Wheels Section" for free. Guess which paper I'll subscribe too.