I've found that tracks that do a very timely press release story on the race, regardless of how short, and sends it out to local and state newspapers helps quite a lot too. As a sports editor, I started covering Lincoln Park Speedway a number of years ago and writing the weekly story and sending out photos with that release to national racing websites as well as a number of central Indiana newspapers. Some only use the results, some use both the photos and story, but I've heard a lot of fans at the track comment on the stories in the paper or on our website so every little bit of publicity helps. I know from an editor's standpoint, the summer is slow for local sports news and I'm sure there are a lot of papers around some of these tracks that are the same way and I appreciate every little bit I get that's already put together in a nice package to put in my paper. The art/photos are a big bonus too because those are what really draw the average readers' eye.

Just a thought, but if more tracks sent out a press release via email to some of the bigger papers that hopefully they will start printing them in the daily papers rather than just racing specific venues. As far as most professional sports go these days, dirt track racing is about as affordable as it gets for the average person. I attended a St. Louis Cardinals vs. Cincinnati Reds game at the new park in St. Louis a couple months ago and had free tickets from a friend, but two beers, two mixed drinks, nachos and I believe a hotdog or burger was nearly $70 and that's just damn ridiculous. If I wouldn't have had free tickets, the whole thing would have cost about as much as a plane ticket to Florida!!