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I think it just comes down to bang for your buck when it comes to advertising. Lets say you spend $5000 on radio ads in return you must get 250 fans (at $20 a head) to break even. If the show is rained out you lost $5000 plus your other costs. As for comparing it to Monster Trucks that is a special once a year event and they have 60,000 seats to sell which is easier to get the return on advertising. JMO
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