Concessions..ticket prices...overhead...$$$$$ it's what it's about....some tracks seem to want more then others...your HARD earned dollars...the HARD CORE fan is gonna come regardless of price but the tracks are failing at the family end of it...I understand about coolers but some people like me have certain things they like (diet caffeine free soda). Most individuals or two buddy's that go to the track do not bother to bring in a cooler but your family man with his wife and kids needs a cooler...limit the size as the did in NASCAR...with only a six pack cooler EVERYBODY wins...you can only put so much in it and before heat races are done most likely so is the cooler...then people have no option...they have to go to the concession stand...to FILL the stands you have to help people out...we have a promoter down here that has went to $10 a carload....yep you heard it $10.00 and he had STANDING ROOM ONLY...sold out of beer and most everything else in the concession and he still aloud coolers of any size..some promoter do not have the in site to help out the fan in this time of need but you need to compete against everything else and make your event the most economical one to come to...

again the hard core fan is gonna come..promoters need that high school/college date...something to the fact of if you show me a student ID you and your date get in free..(they are not going to bring in a cooler)...the more you put in the stands the more the word is gonna get out..which equals FREE advertisement....."man what some good racing at the track this weekend"...PACK THE STANDS AND YOU WILL SUCCEED