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FWIW, I will be paying $10 tonight to watch Knoxville weekly racing live. I do this on weeks where I know I have nothing else going on. So far 2 times this year. $10 seems a little steep but everything considered it's probably a fair price. I have a few friends racing there and just like to watch when I can.
Through the course of the season, my guess is that I'll spend $100 on this. Knoxville's live timing and scoring is great, and I have listened to live audio for free from there, but I'm still paying $10 to watch when I can. I don't know how many others are doing so or whether it's working out financially for them. It's too far for me to drive so they are generating revenue from someone who they otherwise wouldn't get a dime from.
At the same time, I'll be watching the USAC show if it's broadcast for free, and listening to the TNT race through racinboys.com. I'd hate for everything to go PPV like Knoxville but I honestly think there's some revenue this sport needs going untapped in PPV internet broadcasts. I just hope it ends up in the right pockets when it catches on.
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