For the past few years, the company has been building the "Team Lucas" marketing program. Lucas VP Bob Patison is one of the more brilliant minds in Motor sports today, and he has done an amazing job. I got the chance to spend some time with Bob recently at the Corona, CA plant, and for much of the tour you would swear you were at a TV studio, not an oil company. They do all of thier own TV production work for both advertising and programming, and they have an impressive roster of "Team Lucas" associates such as Gieco Powersports, E3 Spark pugs and others whom they produce advertising for as well.

This answers a lot of questions about how they can have such a presence on TV. They have much more control over costs and content because they produce the content themselves. Oh, and they make a darn gool line of lubrication products also....

We are proud to be associated with Lucas through our ASCS connections - this is an example of an American Company that has worked hard to remain competitive and they are an inspiration.