View Single Post
5/20/10, 5:53 PM   #7
Re: What would YOU do? Midget Racing Marketing - Part II
DonMoore10
DonMoore10 is offline
Senior Member

Join Date: Aug 2007
Posts: 1,474
 

JB... I'm trying to say that the midget community so close (involved with) to the subject that they can't see the forest for the trees.

Let me give you an example outside of the racing industry. The local bank that I deal with has a web site that I can log on to and check my accounts. It's quite obvious to me that the webmaster got to together with the banking people and put together a web site that was understood by the banking people but was out in left field for the average customer to understand. And try reading some of the manuals you get with some of the gadgets that we buy. Yeah, the people who designed them understand the in's and out's of the gadget but have no idea how to write a manual so the average Joe can understand it.

Does the midget community really understand what the fans want to experience at the race track? Do they want to experience Hoosier tires, Esslinger engines etc? Does it really matter to them regarding the parts on accessories on the car? Before I got into owning race cars, those things never crossed my mind when I went to the track. I wanted to see a great racing experience. Who really cares what's under the hood or what tires are on the car.
_________________________________________________
Last edited by DonMoore10; 5/20/10 at 5:58 PM.