There is a lot of costs involved with the wraps that people dont usually think about. The material itself, before anything is printed on it, is very expensive. By the time you print on it with a machine that costs close to 40,000, laminate it, cut it (those machines are pricey as well), then pay for someone to install it, the costs can add up quickly.

700 may seem like a lot, but you usually get what you pay for as far as vinyl quality. I know I would rather pay a little extra and get it done right. Thats just my opinion though.