I know this guy personally. I used to produce PBR Bud Light Cup events when it was on TNN. When Randy came to the PBR from the CA. State Fair Board, he took over from a CEO that was a RODEO guy that understood the sport. Randy only dealt with the PBR when they were part of the state fair. The bull riders that started the PBR saw the marketing potential this guy had and brought him on board to do what they couldn't seem to accomplish, (they were bull riders, not marketing gurus). He took over and turned riders into household names. The PBR and the IRL are very similar in marketing scope, we need to have a group of drivers that america has to see every week. That is what he created with the PBR riders, many from Brazil, Canada, and yes, the United States. He will be the guy, if any, that can possibly bring back American drivers to the IRL. How you may ask. He is very good at aligning sponsors with the Business as well as a certain driver. It's called marketing leverage, and he is a master of that.

Give this guy a little time to figure out all the holes of the IRL and You may see that this just may have been one of the wisest decisions they have made yet. He will figure them out and make some bold decisions whether popular or not and turn this ship around and give it some hope of not sinking like the titanic. USAC openwheel drivers may just have some hope again.

Kevin Thomas, Sr.
256-339-7125