The way I look at it, they need a marketing guy. A true marketing guy can market anything. They don't need to know EVERYTHING about the product as long as they have people around them that do.

The board didn't like what a racing guy was doing so going with a marketing guy seems to be the exact opposite (TG was and would never be that guy...just not his personality). If you're going to make a change, then you need to make a total change IMO. No idea if it will work or help, but you might as well try something different if you didn't like the results before. I personally would rather have a guy that knows the sport in charge, but I'll give the guy a chance. His job is to market (since he doesn't know anything about the sport) so we'll see what happens.