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This is exactly what the IRL needs. We all sit here and think we know what this needs, or that needs to make it great. He's looking at it from a totally different perspective. He's going to be looking at "how can I put butts in the seats, and make the value of entertainment better" Becasue lets think about this, all racing is... is ENTERTAINMENT! People aren't going to the races, and people aren't watching them on TV becasue they aren't entertaining to watch. This guy said that he's knows TV, he knows promoting, two of the biggest lackluster things in all of racing.
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