bigmojo5

The real bottom line on this, or any racing division, is will it generate enough money to pay the bills and show a profit.

First, a promoter must earn enough to make it worth his while to schedule another race. If not, it doesn't matter if winning pays $1 or $1 million. It doesn't matter if finishing sixth, seventh or eighth pays enough to cover expenses of a race team. If a promoter fails to make money off of a racing division -- or at the very least break even -- there will be no next time.

Next, the costs must be kept reasonable enough that those interested in this division can form a team and be successful in generating enough money to make it to the race track.

I am not one to believe that a series' success can be hinged on obtaining a sponsor to pay the bills. Too many people make that, or a television deal, the holy grail. It isn't.
If you lose that sponsor, or TV contract, your series is in the hurt shop pretty fast. The success must hinge upon attracting race fans that purchase $10 or $20 tickets. Full grandstands make it easier to attract sponsors -- for the series, the race track and individual race teams.

If there are no race fans, any series in the world cannot survive.

Jim Morrison
Editor
Hawkeye Racing News