Quote:
Originally Posted by cecil98
for most sponsorships you see on local race cars there was already a pre-exisitng relationship between the car owner, or driver, and the sponsor. the business owner doesn't really expect a return on his investment. he just enjoys the sport and wants to help out. I had a sponsor like this back in the 80's. he was a family friend who owned a frame shop in newport, ky. he enjoyed coming down and watching us and gave us $1500 a year to put his name on the car. he didn't get a dime back but, he liked being part of it.
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Sitting in the stands, it's hard to read all the small sponsors on most cars. This is especially true at fairgrounds tracks where the grandstand and racetrack are separated by an old half-mile horsetrack. You're simply too far away to see what's written on the hood or rear quarter pannel of the cars. Sponsors obviously are not going to get much of a return on their investment in that scenario.