one thing you have to be able to provide a company is cost per person in exposure. if you're a weekly racer at Lawrenceburg (for example) you could say that there are 30 shows that average 2000 attendence per week (just pulling #'s out of the air). that's 60,000 people over a season. however, 80% (at least) of those people are the same faces in the same seats every week so your actual exposure in a season is @12,000 people. so, that's what local racers face. the numbers just don't work out to justify sponsoring a local race car. for most sponsorships you see on local race cars there was already a pre-exisitng relationship between the car owner, or driver, and the sponsor. the business owner doesn't really expect a return on his investment. he just enjoys the sport and wants to help out. I had a sponsor like this back in the 80's. he was a family friend who owned a frame shop in newport, ky. he enjoyed coming down and watching us and gave us $1500 a year to put his name on the car. he didn't get a dime back but, he liked being part of it. it's almost impossible to go into a business cold and walk out the door with a sponsorship. if your running USAC? well, that's a similar situation, just on a larger scale. you can project bigger numbers to the potential sponsor but, you also need to ask for a lot more $$$$$$$$ to run a traveling circuit. basically, you have to know someone and, that business owner has to be interested in racing to begin with. that's my experience on this subject.