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First off ask yourself this very simple question. Would a person who controls a marketing budget of millions or hundreds of dollars look at you and your team and say "yes I want that person to be the face of my company"? If you and your team are not at prepared to be professionals at your trade then why would a company want you. Many times we think that only the person who wins all the time can get sponsors. Sure winning helps but there is a lot more to it than that. First off as one of the other post said take a look at who you are going after. Bass Pro Shop, Parker Store, Big Game Tree Stand, Big Q, Penthouse, Casey General Store just to name a few of the WoO car sponsors. Most of the fans would use these products or services. So the sponsor get TV time and sells even more products. Now it you are a local guy you have three types of sponsorships, cash, in kind trade / discount, and contingency. Cash where you get cash for you efforts. Trade / discount where goods and services are provided free or at a discounted rate. Contingency where you get cash or trade based on certain performance standards. Try to think outside the box not just car stuff. One thing you can do is try to sponsors for special races. AKA The Little 500, The Rumble, In. Sprint Week thing that will have huge fan and racing media. Sorry this got long but I could go on and on. Just make your self and your team the best package you can. If all else falls find a very, very rich woman who loves racing and make her your wife.
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