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Chuck, many teams don't have sponsorship because they either don't know the proper way to pursue sponsorship or are unwilling to spend the amount of time needed to properly pursue it. In order to obtain a meaningful sponsorship you must convince the potential sponsor that they need to be involved in your series or at your track and that yours is the team to do it with. You must research what market group the potential sponsor is reaching out to and show them how that group will be reached through your activities. You need to offer them a proper presentation that shows them your professional approach to serving their needs. Show them how you will work to give them what they are paying you for. Timing is of the essence also. Most companies set their advertising budget months in advance. I would say that almost all companies have already set their 2008 budgets. I would advise anyone serious about seeking meaningful sponsorship to attend an Ernie Saxton Seminar. He has been educating racers on seeking sponsorship for over 30 years and has had great success.
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