You have to have a good racing surface that promotes racing so the fans that do show up will want to come back, and possibly bring a friend or family member. The surface this year at Springfield couldn't have been any less dirt-like. Go to youtube and search "1982 Bettenhausen". It won't let me embed it on here. There is one video of qualifying and one of about the first 15 laps of the race. Guess what, there was a cushion where the fastest guys were running. There was side by side racing, and this was at the beginning of the race with a full fuel load. The stands were packed, and I was one of them. In fact, I still have the program with Bobby Olivero's(winner) autograph.
There are a lot of good ideas on here about promotion and tracks working together that would work. If a couple of these ideas were implemented along with a better racing surface, the crowds would come back, the purse could go up, and the Silver Crown could once again be a must see event.
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For those about to rock, we salute you. 
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