Oh my!!!! Here we go with the back gate also with more fees. Let's see.... entry fee
.... pit pass fee
... parking fee .. now the cooler fee
. Maybe install an ATM on the grounds also to help pay all the fees. Might as well add a piss and dump restroom fee while were at it. That will help the customers experience for sure. The customer will need it after drinking the cooler dry. If they are going to do it at the front gate, they'll do it at the back gate.