Quote:
Originally Posted by SprintExaminer
Race track promoters are frequently uninspired and lack creativity when actually promoting their shows. They would do well to learn from minor league baseball teams when it comes to creating wacky and inventive special promotions that drive attendance and gain publicity.
My latest article address this (the second in a series that started last week with car counts) is up on the Examiner.com site. Do you guys have any ideas for off-the-wall promotions, or know of any that tracks have done recently? I'd love to hear some good stories and ideas. |
I am not a good announcer by an stretch and will never claim to be.I think that I'm to much of a fan and find myself getting caught up in the excitement of the race instead of calling it like I should. What I think I am pretty good at is getting the fans into the show. I believe you get the kids pumped up and keep them occupied the parents will love you for it and want to come back and the kids will never forget the experience. I do this by putting the kids on the mic and asking them question about their favorite cartoons and giving out a little prize for a right or wrong answere. My point is so many times promoters push their staff to get the race over fast and announcers take their job WAY to serious, you wouldn't believe just how serious they take it and forget that it's a show and people come to get entertained by the entire show not just the racing. It could be the worse race ever but if I can make it fun for the adults by getting them and their kids into it then I think they'll leave happy.I don't think a track needs to have to many wacked out gimmicks to draw the crowd in they (the promoter) just needs to remember a few things like, what it cost for the consumer to get to and in their facility and what it cost once their in (food) and that people want to be entertained and escape from reality for a few hours and get their hard earned money's worth.You have to make the consumer believe in his heart that he or she can't miss next week. You as a promoter want your patrons to feel guilty about missing a race and you want the kids to bug their parents all week about going because they got to talk to that crazy announcer on the mic.I have said it a thousand times before we need promoters and a lot less race track owners. John Gurley SCORA Sprint Car Series
****See you all at the Action Track.