There's a ton of bright ideas from minor league and summer collegiate league baseball that could be adapted for short track racing. One in particular is the "Beer Batter" type deal. Most teams will select one hitter from the opposing team to be the target for the promotion. Anytime that hitter strikes out, beers will be reduced for the next half inning. Perhaps tracks could select the driver who draws the highest pill that night, and if that driver wins their heat race, beer prices get reduced for 15 minutes. This is just one idea, there are so many more.

As for worrying about alienating the older fans, the sad reality is that they very likely won't be around 20 or 30 years from now. But their grandkids will be. Besides, I really don't think that anyone is going to stop going to a track with great racing simply because they don't like goofy promotions between races.