Race track promoters are frequently uninspired and lack creativity when actually promoting their shows. They would do well to learn from minor league baseball teams when it comes to creating wacky and inventive special promotions that drive attendance and gain publicity.
My latest article address this (the second in a series that started last week with car counts) is
up on the Examiner.com site. Do you guys have any ideas for off-the-wall promotions, or know of any that tracks have done recently? I'd love to hear some good stories and ideas.