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I've only promoted a few special events, so I'm not expert, but one thing I've heard from a number of track operators is that if the cars don't come, neither do the people. The theory is that Joe Owner tells a couple of friends that he's not going to Local Speedway this week, they tell their friends, etc., etc., etc. Maybe Bob Owner does the same. The first thing you know there's a rumor that a bunch of cars aren't going, so some fans decide to take the week off. That's completely second-hand info, so take it for what that's worth.
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