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Promoters could learn a lot from minor league baseball
Race track promoters are frequently uninspired and lack creativity when actually promoting their shows. They would do well to learn from minor league baseball teams when it comes to creating wacky and inventive special promotions that drive attendance and gain publicity.
My latest article address this (the second in a series that started last week with car counts) is up on the Examiner.com site. Do you guys have any ideas for off-the-wall promotions, or know of any that tracks have done recently? I'd love to hear some good stories and ideas. |
Re: Promoters could learn a lot from minor league baseball
Sorry .... Baseball only requires one ball !!
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Re: Promoters could learn a lot from minor league baseball
There's a ton of bright ideas from minor league and summer collegiate league baseball that could be adapted for short track racing. One in particular is the "Beer Batter" type deal. Most teams will select one hitter from the opposing team to be the target for the promotion. Anytime that hitter strikes out, beers will be reduced for the next half inning. Perhaps tracks could select the driver who draws the highest pill that night, and if that driver wins their heat race, beer prices get reduced for 15 minutes. This is just one idea, there are so many more.
As for worrying about alienating the older fans, the sad reality is that they very likely won't be around 20 or 30 years from now. But their grandkids will be. Besides, I really don't think that anyone is going to stop going to a track with great racing simply because they don't like goofy promotions between races. |
Re: Promoters could learn a lot from minor league baseball
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****See you all at the Action Track. |
Re: Promoters could learn a lot from minor league baseball
One night at Pike County, instead of having the six drivers in the micro sprint dash for cash simply draw for their starting spots, we had a "frozen t-shirt contest." The first driver to get their shirt pulled apart from the balled up shape they were frozen into and pulled on started on the pole. So we had six drivers beating these frozen t-shirts against the top of the guardrail, right in front of the fans.:):2::3:
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Re: Promoters could learn a lot from minor league baseball
saw this post and thought i might jump in on this one. one of the very best promoter's for this type of thing has now retired, but still does some consulting. linda holdeman, who once ran winchester, as well as oswego, had very innovative ways to entertain people @ the track, aside from the racing action. too many promotions to list here. she also went out of her way for children at the races, often combining a children's fair on racing weekends. if our sport is to survive, we must engage the younger generation and get them active in our sport at an early age. anyone who may want to call upon her expertise in the auto racing industry can contact me through this site and i can put you in touch with her. hope everyone has a great day, and the rain stops soon!!
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Re: Promoters could learn a lot from minor league baseball
I have only had time to visit Kokomo and VCS this year so far but, VCS was a very pleasant surprise. The promotor came down in the stands with a remote microphone and kept the show going with drawings, introducing the fair queen contestants etc. I would have to say he "gets it" when it comes to promotion.
btw I can't wait till the Daisy Duke look-a-like contest:8: |
Re: Promoters could learn a lot from minor league baseball
Last weekend at butler motor speedway in michigan they had an autograph night where they opened the pits up for 30mins for anyone to come and meet their favorite drivers. good idea for the kids. They all looked happy, despite the rain delays.
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Re: Promoters could learn a lot from minor league baseball
Does minor league have 8 teams playing on the weekend 100 miles apart?:10::14::15:
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Re: Promoters could learn a lot from minor league baseball
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Trust me, I have all the respect in the world for the old-school fan that hasn't missed a week at their local track in decades. Those folks helped build the sport. Still, if we're going to have a discussion on how to draw new fans to this sport so it can continue to survive and thrive in the upcoming years, we shouldn't get hung up on the objections of folks that won't be around in 30 years. I'm just not sure that the kids of today are coming up in the same car culture that kids did a generation or two ago. So perhaps the mere presence of cars and racing might not be enough to attract large numbers of fans a few decades from now. It might take something extra to get them to come out on a Friday or Saturday night and plunk down some of their discretionary income. We can bemoan that fact, or embrace the reality and figure out how to make it work for us. |
Re: Promoters could learn a lot from minor league baseball
I know the former promoters of the Berlin Speedway used college students (interns) in their marketing departments. They could be found at Ivy Tech and and other local learning centers. Maybe even people conected with theJunior Acheivement programs could be contacted. A win win situation for both parties.
The avererage age of the spectators at the midweek regional midget series and the crowd at Grundy County is 50ys plus. Not a good sign. The participants may be young but as marriage, job responsibilities and daddy's money runs out, they may not be fans in the future. On a good note the spectators at weekly races at Plymouth and to some extent , Kokomo seem to draw families and young people. Marketing is everything! Look at the popularity of cage fighting! Look at Rockford speedway, 2 nights a week for years, in one of the most depressed areas in the country. The late Hugh Deery said something to the effect that his job wouldn't be finished until every resident of Rockford was at his track on Sat night. Thats a great attiude. Dale Weis Valparaiso IN |
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I also am a fan of minor league sports (mostly hockey) There are a ton of things to be learned about promotions by minor leauge sports. However, there is a lot of things that a promoter could do to help his show at no cost. My biggest pet peeves are: Start the races on time. If the ticket says 7:00, then the first heat should be hitting the track at 7:00. Limit the car classes. I don't need to see four class of cars that all look the same. Have a set intermission or no intermission at all. The best intermission I ever saw was at a track that had a timer on the lap board. When the last heat was over, a ten minute count down started on the clock. When the clock hit 0:00 the main events were on the track. |
Re: Promoters could learn a lot from minor league baseball
I go to see the races and could care less about anything else they do. I would rather they pay more in the purse then give it to some clown entertaining the kids. Bigger purse = better cars and counts.
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Re: Promoters could learn a lot from minor league baseball
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Dale Weis Valparaiso IN |
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