Indiana Open Wheel - Lessons on Promotion

Originally Posted by opnwhlmnd:
I'm not anti-gambling but when the "riverboat" casinos starting establishing into many states it destroyed any extra entertainment budget many people had. Many things besides racing were affected. Bowling for an example. Here where I live there are 5 riverboat casinos in the metro area and their total revenue intake each month averages around 80 million. That's a lot of entertainment dollars that other forms of entertainment will never get back.

The best way to promote a race is for every fan to bring someone new to the track a couple times a year even better to bring kids with you. I am taking four co-workers to the spring I-55 (Pevely) WoO race. None of them even knew what the WoO was.

Best way to promote besides social media seems to be the old fashioned lease a giant highway billboard for a month before the big race. Schrader does that for his WoO sprint and late model shows at I-55 and has for quite a while so would have to think it works.

Too many easy entertainment choices now days to sit at a racetrack for hours watching endless classes of cars. I know for me I quit local shows years ago for this very reason. If I see a race I want to attend and there are more than two car classes I just watch on PPV instead. No one wants to ruin their weekend by staying at a racetrack until after midnight on a Friday or Saturday night.

Compounding that 80 million is that it is largely all local money since STL is not a gambling destination like Vegas.

How is your rehab going?