Per Lucas Oil's Twitter:

Lucas Oil Products ‏@Lucas_Oil · 5h5 hours ago

Chili Bowl will be available in HD streaming with new #LucasOilRacingTV launching in January! http://www.lucasoilracing.tv

will that be all days or just saturday

The ad states Sat. JAN.16TH, I think probably same as MAVTV, I doubt they would have it all week as Racnboys has PPV for the week.

Not much info on that link But it looks like an App for your devises. I saw a 4.99 or 6.99 a month flash by which included the live Sat chili bowl action.
Looks like this could be a option for those that cannot get MAVTV.

$4.99 a month with a year subscription or $6.99 month to month. Not a bad deal. They're supposed to have tons of on demand motorsports action, and evidently it is in HD. Will be available on AppleTV, Roku, PS, Xbox, computers, tablets, smart phones and those type devices.