[wideopen24]

FOR IMMEDIATE RELEASE



MT BAKER VAPOR DELIVERS ONE OF A KIND CHILI BOWL OPPORTUNITY



INDIANAPOLIS (July 16, 2018) -- Mt Baker Vapor and Landon Simon Racing have officially launched MBVDirt, a brand new social media campaign that will give back to drivers and race fans across the country and will ultimately end with one lucky driver earning a seat in the MBVDirt Midget for the 2019 Chili Bowl Nationals.

Signing up is simple, just visit MBVDirt.com and register as either a driver or fan. Drivers will receive a packet in the mail with a 10-inch MBVDirt decal and a short list of requirements to remain eligible throughout the remainder of the season.

The goal of this campaign is to continuously bring awareness to companies such as Mt Baker Vapor by giving the means necessary for people to stop smoking. Given the presence smoking has in the racing community, it's very important to reach drivers, crew members, fans, and their friends and family.

"As a racer in this era knowing how to market yourself and your partners is just as important as what you do in the racecar. The internet has broadened our fan's ability to follow the sport and social media has become the sport's best, and at times worst, friend. We have been working on this since late March and we want this campaign to show the positive power of these tools and teach racers how to use them. Some of my best childhood memories are walking the pits at Eldora getting autographs and meeting my heroes. I hope the 'fan vote' portion of this will encourage drivers to interact with fans and to help fans get to know who is behind the helmet," said driver Landon Simon.

"It's a big topic these days in motorsports that there are a lot of people deserving of a shot, a break, an opportunity that will get them where they need to be. This opportunity gives anyone that markets themselves and the campaign a shot. There's a very good chance that the winner of the MBVDirt Chili Bowl ride will be a Chili Bowl Nationals Rookie, and that to us is exciting. For us to be able to give someone that might not otherwise get that chance makes this whole deal really exciting," added Simon.

Mt Baker Vapor came on board with Landon Simon Racing in 2014 with the goal of educating smokers on the benefits of vaporizing nicotine as opposed to smoking tobacco and has remained a true partner and supporter of dirt track racing throughout the years.

"Here at MBV, we are so excited to push forward with MBVDirt and to ultimately see the positive results of this campaign. MBV and LSR plan on launching a full-fledged social media effort, a brand new website, email campaigns, awesome educational content and amazing prizes/giveaways which will promote these efforts. This ensures we reach the most racing fans — helping a wide audience improve their overall lifestyle," said James Thompson, Founder of Mt Baker Vapor.

"Because we are so involved with the racing community and LSR, we want to give back to the fans by committing to their health and happiness — making sure they are equipped with the knowledge and material to kick their smoking habits for good," added Thompson.

From an economic standpoint, Mt. Baker Vapor makes ecigarettes very cost effective. By switching to ecigarettes you’ll usually spend less than half of what you used to spend on tobacco-filled cigarettes. An economical starter kit includes batteries, atomizers, cartridges, charger and liquid nicotine for less than the price of a carton of generic cigarettes.

Mt. Baker Vapor offers nicotine dosages ranging from extra strong, to mild, to no nicotine content at all. You can choose from hundreds of juice options, including specialty flavors, or create your own at www.mtbakervapor.com

Check out the campaign at MBVDirt.com and the video at https://www.youtube.com/watch?v=hc-CRWywUus

For press inquiries or more information on the MBVDirt campaign, please contact landonsimonracing@gmail.com



About Mt Baker Vapor
Facebook – Mt Baker Vapor
Twitter - @MtBakerVapor
Instagram – MtBakerVapor


About Landon Simon Racing
Facebook – Landon Simon Racing
Twitter – @LandonSimon24, @lsr_racing
Instagram –@landonsimon24, @LSR_Racing