Originally Posted by 767:
I would have to disagree with that. I watched every single race. All of the road courses and street circuits have fans strung out around the course. I am sure like the ovals, they do shut down certain stands. The difference between ovals and street circuits, is the Sponsorship. It is easier to get sponsorship for a street circuit than an oval. Think of how many people are going to see the advertising. On an oval it will just be the people that attend the race. On a street circuit, anyone in the area will see the advertising. Banners start getting hung the week before the race. In some cases, some will not get taken down for about a week after the race. How many Thousands of people work in these areas. Look at the ones that run along Busy interstates, you know that advertising is set up so that the people driving can see them. You may have 15 or 20 thousand fans that purchase tickets to the race, but how many people are on Roof tops and watching out of buildings? if you are a company and you have just enough money to be the title sponsor for 1 race, which race are you going to spend it at, an oval where 30,000 maximum are going to see it, or a road course that has 15,000 ticket fans on race day who knows how many fans in buildings and on roof tops + prerace and post race advertising. This is why Baltimore can get a huge sponsor, and Milwaukee struggles.
What you're saying here about trackside advertising "may" be correct but, that doesn't translate into paying customers in the seats. Neither I, nor anyone else I know, goes to any race to see the advertisement banners (road, street or oval). Yes, there may be more exposure for your ad banner at a street race but, how does that translate into paying fans?????? The post I responded to was about getting more fans in the stands and comparing attendance at ovals vs. street/road courses.