[Speedwrench]

While we're on the subject of hyped-up false enthusiasm on the part of some talking head/PR types, I have to scratch my head whenever I read a press release about some guy who ran seventh in his heat, sixth in the B, and somehow still made the show and ran eleventh in the feature and his publicist makes it sound like the guy won Knoxville and Eldora on the same night. And press releases for this guy read basically the same week after week.

I understand the PR person is being paid to make the client look good and wants to keep the checks coming, but I don't see how some of these people can keep generating so much false enthusiasm endlessly.

Somewhere this probably ties into the false enthusiasm put out by the race callers mentioned above.

Edit - this is aimed more at press releases for individual drivers rather than sanctioning body or track PR flak.