Quote:
Originally Posted by 48modracer
Lucas Oil has their own production company. They do several different types of racing that is sponsored by Lucas oil. They are kind of like a throwback to the old Diamond P Motorsports on TNN. With the Lucas association with POWRI, they are taping a few more midget races this year to show on SPEED.
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Correct, in fact it is my understanding that MavTV was started and is owned by Lucas Oil. I know they have taped the Lucas Oil Modified Series that is played on that channel.
The only other top tier late model series is the WOO late models, but that series does not have the television time like the Lucas Oil series and that is obviously because Lucas Oil is investing in the series.
The reason this got on TV was money. If you look at anything Lucas Oil you will see a huge investment into the promotion end especially for TV. I do not know for sure what it cost but I guarantee there was a financial investment from Lucas to get it on network television. But as indicated, they make the investment worthwhile and professional. I have watched almost all the dirt late model televised shows and they are always very well done. Even though open wheel is my first like, I still enjoy the dirt late models since I grew up around that type of racing in the early 80's.
There is absolutely no reason why sprints or midgets could not do the same, but right now there is no sanctioning body or series sponsor like Lucas Oil to put forth the monry to take it to TV.
The area on the side of the cars is far from being the reason it is on TV.