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I imagine that if you look at Toyotas accounting you will see they spend way more than they make back from racing.
They also spend a large majority of that money on small American companies that either produce performance products or build racing engines or various race teams.
As far as continental goes.... It could go either way. Their resources may make Hoosier a better company or they could eventually shelve the brand and rebrand the profitable lines.
I'll say this though..... Dirt Sprints and Late Models can't stand much higher price points when it comes to tires. I'm all about profits when it comes to business but I'm also about competition and consumer driven pricing.
This should be interesting
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