Originally Posted by dirtywhiteboy:
3. Get some on site promotions at the track. Get the drivers involved be it interviews over the PA, getting drivers in the stands to talk with people and introduce themselves to fans.
Grand-Am did a Fan Appreciation race earlier this year where they had a "Grid Walk" before the race, and they made sure the drivers and teams were out and available, and it was very successful. In fact, after that race, they made a point to add that to every race they logistically could. So, that's an idea that really works.