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I agree that Lucas is in a lot of places with its advertising. And I too appreciate his focus.
As far as sustainability, I have to believe a company that can build up like it has must have a solid business plan to maintain its position in the market.
Lucas' road distribution trucks are all older trucks that, you guessed it, all run Lucas. Fuel treatment, oil stabilizers, and other diesel fleet products are the heart of Lucas' business. Truckers and racers, it doesn't get much more loyal than these people.
Last but certainly not least Forrest Lucas goes racing! He's a guy that can keep a speedway, series, or team able to compete. And he gets his name out in front of more people, more often. When you see him at the track, you may not even know it. He's a genuine good guy.
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