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5/31/10, 11:57 AM   #5
Re: What is Lucas Oil's business model?
LEADERS EDGE
LEADERS EDGE is offline
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Join Date: Jan 2008
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Their main busines for years has been Over the Road Semi trucks. I believe I read at one time he was a truck driver or associated in the trucking Industry and he decided he would try and develop an oil and gear lube to use in the trucks.

That is obviously glossing over many things, but that is basically how he got started. I'm sure there is many stories on the web about them.

The racing oils is basically just a small market. Probably sells more fuel tratment than racing oil.