Social media is a sword that cuts in both directions. Social media if used properly may help a racer, track, or sponsor.....but if used incorrectly can become a venomous outlook for negativity and could lose a sponsor for a racer, discourage a person from becomng an owner or a sponsor, and even cause expensive litigation. It is very easy to type on a keyboard and you can do it almost without thought....but the consequences of your words can problems that you don't think about while punching the keyboard.