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I think you have to balance the payout against the cost to enter/race. We always totaled up the cost of entry fee/pit passes/tires/fuel and placed that against the payout and looking realistically at where we thought we could finish and see if it was financially viable to enter that race. Most promoters base their payout on how many cars they need to put on a good show. If they have more cars than they need and can afford to lose a few based on the payout, they will put more money up front to get the better cars/stars. If they need the cars then they will move more money to the back to be sure they can attract the cars they need.
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