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I was able to be the representative for Kokomo Speedway on the local convention and visitors board for 4 years. Most businesses were not aware of what went on at the track. Letting them know how many people traveled and stayed in town was a big surprised to them. We were able to get a Professor from IU Kokomo to have his class due an economic impact study as a class project. Once people become aware of the sport, most are excited about the possibilities it provides for their businesses. It takes work but community involvement is vital to a track.
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