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A couple things to add here for thought:
1. The Outlaws come to town once a year. They are a novelty. They are not a commodity compared to the over saturation of USAC in Indiana. See them tonight or you wait 365 days. Supply/Demand
2. This was mentioned by Charles and he was spot on. SPEED. Speed matters. People like speed, its part of racing. Speed sells tickets and excitement especially there. The level of speed and precision in which those guys race at is unmatched. The sliders Logan threw at Sheldon were insane and each time Sheldon had that car turned on a moments notice and was heading under to take back the lead. Those sliders were fast and wicked. They were a moments notice when he sent them. That builds excitement and people are willing to pay the extra $ to see it as its a perceived value to them.
Call the Outlaws whatever you will, but they do provide a different type of product and people like it especially at Lawrenceburg.
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