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Drifting seems to me to not be about racing as much as spinning the tires to make smoke. I find it boring. I think it has caught on in California so much because it is thought of as an "extreme" sport. That makes it popular instantly because most people out there want to be thought of as different. You can also get into it with a used Honda. I agree we do need to get to the younger fans. We all need to take some kids to the races. Promoters also need to find ways to get them to the local tracks. Family deals, giveaways,.... Just some thoughts.
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