Advertising Overview - Demographics |
By placing an advertising banner on IndianaOpenWheel.com you are encouraging visitors to your site in a cost-effective way.
A click on your banner provides our viewers with a direct link to your products and services, or company website, while also providing brand or service name attention.
Why should my company advertise on the World Wide Web?
It is an attractive and inexpensive advertising medium. Your company's service or product is advertised, globally, 24 hours a day, 7 days a week, even on holidays and weekends. Internet advertising is multi-layered. You can include photographs, maps, lists, financial information and graphs, brand advertising, as well as other product information.
IndianaOpenWheel.com averages 4,000 - 6,000 visits per day and 120,000 - 180,000 visits per month with over 750,000 hits per day amounting to over 22.5 million hits a month. These figures are expected to increase dramatically as evidenced by last year's traffic patterns.
Our Alexa.com web traffic ranking is in the top 1% of all sites on the internet. If you look at our industry and search for competitors, magazine sites, or even other forums, some do not obtain the level of traffic and exposure we offer.
IndianaOpenWheel.com offers several advertising plans of every size and every budget. You will find various types of advertising plans listed below, IndianaOpenWheel.com can help put YOUR website directly into the path of millions of dedicated racing enthusiasts.
If you are interested in advertising on IndianaOpenWheel.com... please contact Bill Gardner at bill@indianaopenwheel.com
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| Motorsports Demographics |
| Gender |
Male 60% |
| Female 40% |
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| Residence |
Own 70% |
| Rent 30% |
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| EducationGender |
H.S. Grad 84% |
| College Grad 46% |
| Some H.S. 16% |
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| Employment |
Full Time 72% |
| Retired/Unemployed 18% |
| Part Time 10% |
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| Occupation |
Skilled Labor 37% |
| Professional 30% |
| Managerial 17% |
| Retired/Unemployed 7% |
| Unskilled Labor 6% |
| Other 3% |
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| Age |
Under 18 18% |
| 18-24 17% |
| 25-34 26% |
| 35-44 21% |
| 45-54 12% |
| 55+ 6% |
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| Income |
Under $15,000 10% |
| $15,000-$24,999 22% |
| $25,000-$34,999 25% |
| $36,000-$49,999 21% |
| $50,000-$74,999 14% |
| $75,000+ 8% |
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| Marital Status |
Married 64% |
| Single 22% |
| Divorced/Widowed 14% |
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Web Traffic Stats - YEARLY COMPARISON FROM 2010, 2009, 2008 & 2007 |
| 2010 IOW STATS |
| Month |
Hits |
Visits |
| Jan |
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| Feb |
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| Mar |
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| Apr |
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| May |
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| Jun |
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| Jul |
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| Aug |
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| Sep |
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| Oct |
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| Nov |
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| Dec |
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| 2010 Totals |
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| 2009 IOW STATS |
| Month |
Hits |
Visits |
| Jan |
14,753,079 |
128,385 |
| Feb |
12,691,417 |
114,124 |
| Mar |
11,965,106 |
112,770 |
| Apr |
14,456,751 |
127,477 |
| May |
19,406,937 |
149,651 |
| Jun |
20,398,514 |
159,334 |
| Jul |
23,380,604 |
170,415 |
| Aug |
22,074,947 |
175,030 |
| Sep |
19,585,117 |
173,973 |
| Oct |
16,143,691 |
162,756 |
| Nov |
14,887,839 |
139,973 |
| Dec |
14,730,839 |
143,312 |
| 2009 Totals |
204,474,148 |
1,757,200 |
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| 2008 IOW STATS |
| Month |
Hits |
Visits |
| Jan 2008 |
9,382,120 |
102,585 |
| Feb 2008 |
9,144,325 |
100,288 |
| Mar 2008 |
10,244,469 |
115,865 |
| Apr 2008 |
11,083,213 |
106,501 |
| May 2008 |
13,749,849 |
128,178 |
| Jun 2008 |
12,713,273 |
110,245 |
| Jul 2008 |
15,605,320 |
135,210 |
| Aug 2008 |
16,674,598 |
131,054 |
| Sep 2008 |
16,044,897 |
123,040 |
| Oct 2008 |
14,322,075 |
125,138 |
| Nov 2008 |
11,621,777 |
111,989 |
| Dec 2008 |
12,498,728 |
115,659 |
| 2008 Totals |
153,084,644 |
1,405,752 |
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| 2007 IOW STATS |
| Month |
Hits |
Visits |
| Jan 2007 |
7,158,768 |
78,409 |
| Feb 2007 |
5,180,442 |
69,525 |
| Mar 2007 |
4,445,083 |
68,515 |
| Apr 2007 |
6,357,592 |
79,290 |
| May 2007 |
9,098,738 |
98,332 |
| Jun 2007 |
8,671,158 |
98,046 |
| Jul 2007 |
8,066,720 |
82,520 |
| Aug 2007 |
9,552,872 |
102,345 |
| Sep 2007 |
7,568,696 |
91,227 |
| Oct 2007 |
7,684,126 |
93,143 |
| Nov 2007 |
7,579,659 |
89,905 |
| Dec 2007 |
7,470,209 |
89,796 |
| 2007 Totals |
88,834,063 |
1,041,053 |
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Banner Ad Group: Primary (300x92 pixels) |
Primary Banner ad placement:
- Guaranteed placement on the three most view pages of the site... The forum home, forum display, and show thread pages.
- UNLIMITED SPOTS available.
- Banners ad location will rotate throughout the advertising block.
For more information contact Bill Gardner at bill@indianaopenwheel.com
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| Advertising Plan |
Rates |
Purchase |
| 12 months Advertising Rate |
$350 |
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| 9 months Advertising Rate |
$300 |
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| 6 months Advertising Rate |
$250 |
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| 3 months Advertising Rate |
$150 |
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| Monthly Advertising Rate (Also applies if client pays monthly.) |
$60 |
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Banner Ad Group: Button Banner (120x60 pixels) |
The rate plans for advertising on IndianaOpenWheel.com
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Button Banner ad placement:
- Located on every page of the IndianaOpenWheel.com message board.
- Below header
- Maximum 8 spots available. First come first serve.
For more information contact Bill Gardner at bill@indianaopenwheel.com
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| Advertising Plans |
Rates |
Purchase |
| 12 months Advertising Rate |
$250 |
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| 9 months Advertising Rate |
$200 |
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| 6 months Advertising Rate |
$150 |
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| 3 months Advertising Rate |
$100 |
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| Monthly Advertising Rate (Also applies if client pays monthly.) |
$40 |
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Banner Ad Group: Leaderboard (728x90 pixels)
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Premium advertising on IndianaOpenWheel.com
This ad will be placed above the header & footer of every page on the website. |
Leaderboard Banner ad placement:
- Located on every page of the IndianaOpenWheel.com website.
- Header & Footer
- Maximum 3 spots available. First come first serve.
For more information contact Bill Gardner at bill@indianaopenwheel.com
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